Balance was a brand I created to provide individuals with a convenient and personalized way to stay active and healthy. These boxes often include workout gear, healthy snacks, supplements, and other items designed to support an active lifestyle.

As the art director for this project, I carefully considered the colors and symbols that would best represent the brand’s values and personality. Using shades of blue and pink as the primary colors was a deliberate choice, as I believed that they could create a balanced and harmonious color scheme that would appeal to a wider range of people. Additionally, blue’s association with calmness, stability, and reliability, and pink’s association with kindness, warmth, and nurturing can help to create a positive emotional connection with the brand.

I chose the spiral as the primary logo icon because of its symbolism that represents growth, transformation, and balance. I wanted to ensure that the logo was both dynamic and harmonious, which made the spiral an ideal choice. Through careful consideration, I was able to create a brand identity that effectively conveys the brand’s message and values.

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